About Us

At GUM® we are passionate about oral health. We come from professional dentistry and are known to be the creators of the very first rubber-tipped toothbrush - gentle on gums - and teeth. This appreciation for the value of gentle, is still alive in the brand today.

Along the way, with our integration into the SUNSTAR group, we have come to embrace a holistic view of oral health. We see oral health not just as an end in itself, but as one of the foundations of a healthy body. SUNSTAR research has shown that mouth and body health are closely linked - just like our diet can affect our heart health, our mouth health can affect our cardiovascular and metabolic health. Today, the GUM brand is committed to helping people at all stages of life, improve their holistic health and well-being, one mouth at a time. 

We also recognize that every mouth is different - as we develop and go through life, our experiences change us. Our solutions have been developed with your ambitions and preferences in mind. We offer a wide portfolio of solutions designed to accompany people through different life stages and oral health challenges. Each solution is conceived to help achieve complete mouth care and build personalized oral care rituals, pillars of a healthy life. We invest in making our oral care rituals gentle and delightful to help you love what you do. Complete mouth care will give you an unprecedented feeling of freshness and wellbeing, every day. Discover our world, our rituals and our solutions. 

Learn more about the link between your oral health and whole body health.