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Adding fun and games to brushing teeth

No more bathroom battles - Bring fun and games to teeth cleaning with the GUM® Playbrush for children!

The GUM Playbrush children’s smart sonic toothbrushes and App is now available to bring fun and motivation to children while cleaning their teeth.

Tiny Changes With Big Health Impact

Discover our world, a place where mouth and body are interconnected, and where tiny everyday gestures can bring about powerful changes in life.

Know more
GUM CLASSIC Toothbrush, GUM BIO Toothpaste and Mouthwash, GUM SOFT-PICKS PRO Interdental Brushes in a small glass

We Believe In The Power Of Oral Care Rituals

Built around 3 easy steps (interdental cleaning, toothbrushing and rinsing), oral care rituals can allow to gently and effectively clean your whole mouth, including the tiny spaces between teeth and along the gum line, which play an important role in the oral and body wellbeing.

Discover our oral care rituals

Simple, practical health tips and research

At GUM we are passionate about oral health and we are committed to helping people at all stages of life, improving their holistic health.  

Learn more about us

Good oral care is not only vital for maintaining healthy teeth and gums. It also contributes to the health of your whole body.

Read our blogs

Learn more about global oral attitudes and practices in a brand new worldwide consumer health awareness survey across 15 countries.

Read the survey

Improve your oral care with our DAILY CARE products

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GUM® CLASSIC Toothbrush Effective & Sustainable
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GUM® EASY-CLEAN Toothbrush - Multi-Level Bristles for a Thorough Clean
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GUM® EASY-FLOSSERS – Shred-Resistant Floss for Deep Clean
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GUM® SOFT-PICKS MINTY Interdental Cleaners With Mint Flavour
GUM Soft-Picks Original Interdentals, Light Green, Medium GUM Soft-Picks Original Interdentals, Light Green, Medium
GUM® SOFT-PICKS® ORIGINAL Interdental Cleaners | 50 pieces
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GUM® SONIC DAILY Battery Toothbrush - Extra Deep & Gentle Clean
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GUM® SONIC DAILY Replacement Heads For Battery Powered Toothbrush
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GUM® TRAVEL Kit - Practical & Complete On-The-Go Oral Care
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GUM® TRAVEL Toothbrush - Foldable for On-The-Go Use
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GUM® ActiVital® Mouthwash - Anti-Plaque & Antioxidant Daily Care
GUM Activital Green Compact Soft Toothbrush GUM Activital Green Compact Soft Toothbrush
GUM® ActiVital® Toothbrush | Compact Head | Medium Bristles
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GUM® ActiVital® Toothpaste - Daily Protection for Healthy Gums & Teeth
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GUM® EASY FLOSS - Gentle Floss for Tight Spaces & Gumline Cleaning
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GUM® FINE FLOSS - Extra-Thin for Tight Interdental Spaces
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GUM® Technique®+ Toothbrush - Optimal Daily Care Of Teeth & Gums